We have recently completed the work on ARMANI’s new headquarters in the Campo de las Naciones in Madrid.
It has undoubtedly been a demanding project, with very tight design and execution deadlines. This circumstance is not in itself anything unusual in our sector, although in this case strict compliance with dates has a special relevance. This is because the headquarters is not only ARMANI’s office in Spain, but also, and above all, a ShowRoom where the Italian multinational develops part of its business, and which cannot be affected in any way by a failure in the execution times.
What is this office composed of?
The office integrates a press room and the aforementioned exhibition, where the new collections of the brand’s different divisions are shown to its customers before being launched on the market. Important commercial agreements are closed every day in these spaces.
This experience allows us to make some reflections on whether companies in general obtain an optimal return from their offices from a commercial point of view. Obviously, service companies and many other sectors do not need a sales space where they can display products as unique, attractive and recognised as those of ARMANI. However, why not have spaces designed to invite the client to visit us, to hold meetings with them, celebrate a working lunch or simply get to know our BackOffice better?
Few things convey the values of a company as well as its corporate headquarters if it has been designed in accordance with them. As the saying goes, “to know someone well, you have to go to their house”.